Founded to Support Your Healthy Lifestyle Journey

HERC’S was founded close to three decades ago by Dave Dekker who wanted to create a health-focused lifestyle brand, an antidote to intimidating and outdated shops. He envisioned an experience that welcomed people of all ages and fitness levels, providing guidance with absolutely no high pressure sales.

Today that vision is found throughout Canada in independently owned HERC’S Nutrition stores and online at hercs.com.

Part of Dave’s dream was to create opportunities for others who wanted a career and a livelihood in health and wellness. Read more about these opportunities on our Own a HERC’s page and learn about what it takes to become a HERC’s store owner. 

Hint: It’s not a passive income scheme, it’s a long-term career for people who love working with the public and want a new full-time direction for their life.

Canada’s Nutrition and Fitness Resource

We believe optimism and honesty are important. So we’ll always be positive and transparent. We believe working out, staying healthy and eating right are things you do to make you stronger, to live a better, more full life.

Our goal is to support you, your self-confidence and self-acceptance are important to us. We’re here to help you, you got this, and we think you’re doing great.
We’re down for refreshing discussions about the real struggles, not just the heavily filtered stuff. It’s not just about massive gains, it’s about overcoming obstacles, embracing the moment and small steps to change. 

Think of us like the motivation playlist you put on when you need a kick in the butt and the friend you hit up when you want some advice and info.