Building a Community Through Health and Wellness: The Inspiring Journey of Jessica and Brett Ash at HERC’s Nutrition Winnipeg

In 2020, Jessica and Brett Ash opened their first HERC’s Nutrition Winnipeg store on Regent Avenue amidst the global pandemic. Four years later, their dedication to health supplements, fitness products, wellness coaching, and community involvement led them to expand with a second store opening in the St. Vital area in September 2024.

Jessica Ash's journey is deeply rooted in sports and wellness. A Winnipeg local, Jessica developed resilience and discipline through team sports, translating these skills into successful entrepreneurship. With experience in real estate and event planning through Divine Weddings & Events, Jessica transitioned her passion for health and fitness into the thriving HERC’s Nutrition stores.

HERC’s Nutrition stood out to Jessica and Brett for its strong Canadian roots, exceptional customer service, quality supplements, and genuine commitment to community wellness. Inspired by other successful HERC’s Nutrition store owners, particularly in Red Deer, Alberta, they felt an immediate alignment with the brand.

Despite the challenges of opening during COVID-19, Jessica and Brett built their store into a beloved health and fitness community hub. They pride themselves on personalized customer service, wellness education, and a welcoming store atmosphere. Their community-focused approach has established them as leaders in nutrition and wellness in Winnipeg.

Milestones for the couple include celebrating the upcoming five-year anniversary of their Regent Avenue location and successfully opening their second store in St. Vital, Jessica's home community. This expansion highlights their commitment to making health products and wellness services accessible across Winnipeg.

Jessica and Brett emphasize community involvement, partnering with popular Winnipeg fitness centers like GoodLife Fitness, Undefeated Health & Performance, Orange Theory Fitness, 9Round, and Anytime Fitness. They also support local events like "Fittest in MB," "The Indy," and fundraise for charities such as the Dream Factory, reinforcing their dedication to community wellness.

Their stores stand out through a commitment to local collaborations, personalized wellness coaching, and quality nutrition products tailored to customer needs. By prioritizing excellent service and community engagement, Jessica and Brett have positioned HERC’s Nutrition as a trusted brand in Winnipeg's health and fitness market.

Jessica enjoys spending time with family, playing sports, golfing, and hiking. Looking ahead, Jessica and Brett aim to continually grow their stores, introducing new products and wellness services to meet evolving customer needs in Winnipeg.

Jessica and Brett Ash’s inspiring journey underscores how passion, resilience, and community involvement can create impactful businesses. With their Regent Avenue and St. Vital stores thriving, the future of HERC’s Nutrition in Winnipeg looks bright.